Brand Identity

Vaela is a B-Corp certified women’s cycling clothing brand, creating casual clothing that performs exceptionally well while riding but doesn’t look like ‘cycling gear’.

Vaela came to us looking for a creative, fun and approachable brand. It needed to be applied to a whole range of different formats; a website, social media, and product labels of course; but they also wanted a brand that could be used subtly in more unusual situations, such as patterns of reflectivity across the turn-ups of their jeans and the cuffs of their jacket—something that looked great and said ‘Vaela’ without being a logo.