Acorn Farmer Communications

Acorn is on a mission to empower smallholder farmers globally. They support them as they transition to sustainable agroforestry practices and measure the resulting biomass increase, issuing carbon credits accordingly which are then sold to responsible corporates.

We worked with Acorn to develop a series of explainer videos to communicate the Acorn process to the smallholder farmers around the world. The illustration style was created to be highly adaptable across regions and visually led, making it accessible for audiences with low literacy, allowing us to communicate complex topics of agroforestry transition and carbon marketplace systems.