Brand Identity
Camisys: Brand Identity
CAMISYS is a tech-company, headquartered in Chennai, Tamilnadu, India, leveraging technology, artifcial intelligence and machine-learning to enable digital transformation of businesses.
Every asset-intensive organization faces perpetual obstacles while managing their fixed assets. CAMISYS’s tech-driven and unique solutions & services will enable businesses to overcome them & more. We worked with the team to create a brand that would position CAMISYS as a confident, modern solution provider; an innovative challenger brand in a stale marketplace of fixed asset management solutions.
- Brand Identity
- Brand Positioning
- Website Development
- Digital Design
CREATIVE APPROACH
We developed a hexagon based system woven through the logo, suite of icons and brand pattern. This symbolises a company’s assets and the seamless integration of CAMISYS software into the business.
Greens were selected as primary tones, providing a deep, rich palette which speaks of authority
, but also a fresh approach, with the brighter green accent bringing a youthful vibrancy.
The photographic & video elements were also selected communicate CAMISYS challenger philosophy, ambition and fresh approach. Rather than mundane stock photography, we chose epic vistas and challenging pursuits.
